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    Japanese Muzak

    This store definitely takes Muzak to a new level. How did they analyze the music preferences of the target group? What brand values are being communicated? I can´t decide which one I love most.
    Can you?

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    "Sounds Like Branding" How to use the power of music to turn customers into fans, a new book by Jakob Lusensky

    English version  |  Swedish version

    About this blog

    Heartbeats International is a leading brand communication agency specialised in the culture of music. We help global clients such as ABSOLUT VODKA, IKEA and UNILEVER to build stronger brands and have more meaningful conversations. This is our blog.

    www.heartbeatsinternational.com