SOUNDS LIKE BRANDINGâ„¢ Global Insights in music branding and communication

Today marks the international release of the book Sounds Like Branding, published by Bloomsbury Publishing Plc (A&C Black Publishers Ltd).

“Jakob Lusensky has done a great service to all marketers by writing Sounds Like Branding. Every company should have a music strategy. Some do; most don’t. This book shows you how. It’s a five step programme – a very short stairway to heaven.”
- Kevin Roberts, CEO Worldwide, Saatchi & Saatchi

Sounds Like Branding is an ‘ear-opening’ journey through the history of music and marketing, from the humble jingle and the advent of Muzak to Michael Jackson’s groundbreaking association with Pepsi in the 1980s and the music branding embraced today by global brands such as Nike, Starbucks, Levi’s and Coca-Cola.

Order Sounds Like Branding at Amazon.co.uk

Interested in a sneak preview of the book? Download a free excerpt of Sounds Like Branding and read about why you should market your brand through music, the music stairway, strategies for working with music and more!

Tags: Bloomsbury Publishing, jakob lusensky, music branding, SLB, sounds like branding

This entry was posted on Monday, July 18th, 2011 at 4:48 pm and is filed under Branding, Music, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.