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    A free excerpt of Sounds Like Branding for a tweet!

    slb_freechapterThe book Sounds Like Branding is an ‘ear-opening’ journey through the history of music and marketing, from the humble jingle and the advent of Muzak to Michael Jackson’s groundbreaking association with Pepsi in the 1980s and the music branding embraced today by global brands such as Nike, Starbucks, Levi’s and Coca-Cola.

    Interested in a sneak preview of the book? Download a free excerpt of Sounds Like Branding for a tweet and read about why you should market your brand through music, the music stairway, strategies for working with music and more!

    Get a free excerpt

    Sounds Like Branding is published by Bloomsbury Publishing Plc (A&C Black Publishers Ltd) in the UK on the 18th of July and can be pre-ordered below.
    Order Sounds Like Branding at Amazon.co.uk

    For more info about the book, check out The Book page.

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    Posted in Marketing, Music, Uncategorized | 103 Comments »

    Sounds like Branding in paperback edition and more…

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    The Swedish version of Sounds like Branding has been reprinted in a paperback edition by Swedish publisher Norstedts, and is available for purchase here. Bloomsbury Publishing Plc (A&C Black Publishers Ltd) plan to publish the book in the UK on the 18th of July. The book will also be released in South Korea by Acorn Publishing this Autumn.

    For more info, subscribe to our latest news (up to the right), or just continue keeping an eye on this blog.

    Interested in the English beta version of the book? Subscribe here or download it here.

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    Posted in Branding, Marketing, Music, Uncategorized | 114 Comments »