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    Radioactive music inspiring people to learn natural science

    The Radioactive Orchestra is a tool consisting of 3175 radioactive isotopes, each with their own unique musical fingerprints. It allows you to listen and make melodies from almost all of them. The project is a new way to make people understand and get a feeling for what radiation really is. The goal is to inspire everyone to learn natural science by making it playful and beautiful, through sound and music.

    Using sound is a new way of understanding radiation and atoms. The aim is to make it fun and motivate students to do something as ‘dull’ as nuclear physics. But how is sound used and music made? Check out this video and get inspired to create some beautiful ‘radioactive music’ yourself, here.

    The Radioactive Orchestra project is a collaboration between the Royal Institute of Technology (KTH) and the Nuclear Safety and Training (KSU), executed by agency Kollektivet Livet. DJ and artist Axel Boman has been chosen as the first person to try it out and showcase how music can be made.


    ABSOLUT and ‘Cee Lo Distilled’ part 1

    ABSOLUT Vodka has teamed up with rapper and record producer Cee Lo, to launch a two-part film about the rapper and his life. A teaser was released earlier this month, and this week, on the 27th of June, the spirits brand released the first part of the film, ’Cee Lo Distilled’ Part 1.

    The ’Cee Lo Distilled’ two-part film is taking viewers into the world of the celebrated rapper as he talks about his family and childhood, shares on what ‘being truly exceptional’ in today’s world of music means to him and what inspires and influences his work.

    ABSOLUT already teamed up with Jay-Z in March 2010, to release a 14-minute documentary, ‘NY-Z’ - An ABSOLUT Collaboration with Jay-Z, about his life and work. The Cee Lo film looks like just another music documentary at first glance, but it’s much more than that. Cee Lo has a unique charisma and musical talent, so the film is well worth seeing.

    The second and the final part of the documentary will go online on July 6.

    You can watch the film ‘NY-Z’ - An ABSOLUT Collaboration with Jay-Z here.


    Sonar 2011 in short

    This year was the 18th Sonar Music Festival in Barcelona, celebrating electronic music. For the first time ever, the festival took place in two Spanish cities - Barcelona and A Coruña. As Sonar Night was packed with artists and DJs such as Janelle Monáe, Chris Cunningham and Mary Anne Hobbs, Sonar Day presented acts such as Little Dragon, Electric Wire Hustle and Gilles Peterson, together with conferences and showcases.

    With regards to the brand participation, there was no doubt who Sonar’s main partner is. The Spanish beer brand Estrella Damm was represented practically everywhere (or everywhere that was practical) during the festival.

    Red Bull and its Red Bull Music Academy was also represented at the SonarDôme, in the form of DJs and concerts.


    Just as in previous years, Sonar Day hosted the Digital Music 2.0 Conferences. And for the third year running, SonarPro presented the DM 2.0 Seminars, under the title ‘Digital Music 2.0/11. Professionalization of digitization’, a series of panels in collaboration with the Business Development Service of the Catalan Institute of the Cultural Industries (ICIC).

    In the Digital Music 2.0 Conferences, a specific panel about Brands and music was held, Brands&Music, with the participation of Pioneer DJ, Adidas and Pernod Ricard, covering questions such as ‘How do brands rely on artists to reach the general audience? What the new commercial opportunities for artists are, considering that they now have direct contact with advertisers? What does a brand need to invest in music? What considerations does music receive other than money?’ and more. You can check out some videos from Digital Music 2.0 here.

    However, Sonar Day is not only a good place to connect professionally but it is also a very pleasant place to be (some people even say Sonar Day is even better than Sonar Night). Located in the center of Barcelona with an open blue sky, drinks, food and good electronic music, it is hard to complain when you’re sitting on the artificial grass in front of the stage.

    If you would like to get some of the electronic pulse of Sonar, the festival has its own radio station that you can listen to no matter what time of year, here.


    By: Neus Mélich, member of Heartbeats Movement and among other things coordinator at Business Development Service (SDE) of Ministry of Culture of Catalonia developing a strategic, wide and very active creative industries policy in Catalonia, supporting actors from the audiovisual, theater, music, publishing and visual arts industries.


    A free excerpt of Sounds Like Branding for a tweet!

    slb_freechapterThe book Sounds Like Branding is an ‘ear-opening’ journey through the history of music and marketing, from the humble jingle and the advent of Muzak to Michael Jackson’s groundbreaking association with Pepsi in the 1980s and the music branding embraced today by global brands such as Nike, Starbucks, Levi’s and Coca-Cola.

    Interested in a sneak preview of the book? Download a free excerpt of Sounds Like Branding for a tweet and read about why you should market your brand through music, the music stairway, strategies for working with music and more!

    Get a free excerpt

    Sounds Like Branding is published by Bloomsbury Publishing Plc (A&C Black Publishers Ltd) in the UK on the 18th of July and can be pre-ordered below.
    Order Sounds Like Branding at Amazon.co.uk

    For more info about the book, check out The Book page.


    Pre-order the English version of Sounds Like Branding


    Everyone loves music, but not everyone loves advertising. Faced with increasingly impatient and fickle customers, some of the world’s most famous brands have been turning to music and artists to engage the public in a way they could never do alone. Why? Because music speaks to our emotions, brings people together and starts conversations. If used correctly, it can turn a one-off purchaser into a loyal fan.

    “Jakob Lusensky has done a great service to all marketers by writing Sounds Like Branding. Every company should have a music strategy. Some do; most don’t. This book shows you how. It’s a five step programme – a very short stairway to heaven.” - Kevin Roberts, CEO Worldwide, Saatchi & Saatchi

    Bloomsbury Publishing Plc (A&C Black Publishers Ltd) will publish the English version of Sounds Like Branding in the UK on the 18th of July.

    Order Sounds Like Branding at Amazon.co.uk

    For more info about the book, check out The Book page.


    100,000 Concerts In Your Pocket

    Songkick has released Songkick Concerts, and application that gives you ‘100,000 Concerts In Your Pocket’. The Songkick iPhone and iPod Touch app allows you to track your favorite bands so you don’t get to miss them live. It scans your music library and creates a personalized calendar based on your bands and your location.

    Watch the Songkick Concerts demo:


    PressPausePlay - What is technology doing to culture?

    We’re living in a time of digital revolution. Today anyone can become a writer, musician, photographer or filmmaker. But what happens to the quality of culture when everyone becomes a ‘creator’?

    Nowadays, culture has more or less become democratic, with many opportunities for those who want to explore, create and share. At the same time, it has never been easier for creators, musicians and consumers of culture, to get lost in ‘the ocean of garbage’.

    “When humans make stuff we tend to make interesting things” Moby says. But, does this apply to all humans who get hold of a camera or a computer and a broadband connection? Hasn’t new technology dissolved the mystery of creation?

    Yes, there are many opportunities with all new technology. Yet at the same time it has made it harder to find good quality, which might leave us satisfied with culture holding a level of mediocrity…

    The documentary PressPausePlay is a film about hope, fear and digital culture, containing interviews with some of the world’s most influential creators of the digital era.

    If you have a Swedish IP address you can watch the whole documentary here (available until the 2nd of July). If you’re not having a Swedish IP address you can get a glimpse of the documentary below.


    Facebook hearts Spotify

    Facebook has partnered with Spotify on a music-streaming service that could be launched in as little as a couple of weeks, according to Forbes.

    The integrated service is going through testing at the moment, but when launched, Facebook users will see a Spotify icon appear on the left side of their newsfeed, along with the usual icons for photos and events. Clicking on the Spotify icon will install the service on the desktop, and also allow users to play music directly from Spotify’s music library through Facebook. The service will further include a function that lets Facebook users listen to music simultaneously with their friends over the social network.

    Read more on Forbes.